WITH YOU EVERY STEP OF THE WAY.
From raw materials and finished product manufacturing to packaging and transport, the fashion industry is one of the most polluting in the world.
As shoemakers and one of France's leading footwear brands, we have a key role to play in taking action to mitigate these alarming, devastating realities, largely exacerbated by the industry's propensity for churning out collection after collection.
Is there anything nobler than the art of shoemaking? At a base level, pulling on a pair of shoes is what allows a person to stand up, make strides, and get moving. In a more abstract sense, to move forward is to progress, making choices, taking a stand, and committing to change.
Since 1973, Minelli has been committed to helping you get moving with style and confidence through quality products designed to support you every step of the way - beyond the passing whims of seasonal trends.
Today, Minelli is taking action for change through a tangible social and environmental policy, in a bid to serve as an ally to the people who make Minelli everything it is: our customers, our suppliers, and our staff.
and Loyalty Building lasting ties with our suppliers
An average of ten years.
That’s how long we’ve been working with our top five
At Minelli, we’re firm believers in the idea that the future is carved out of the present through trust and quality, which is why we prioritise long-standing partnerships and relationships based on mutual trust and loyalty with our partners, weaving a network of suppliers capable of offering and making a huge range of styles (heels, sandals, low boots and high boots) where other brands focus on a single type: a sense of agility and expertise we pour into a catalogue of different projects, drawing on the same close-knit circle of companies. Exclusive working relationships with the partners our style, procurement, quality, and CSR teams connect with on a daily basis, on the continuous quest for products that strike the perfect balance between style and quality in the leather, comfort levels, detailing, and prices we offer. A balance that works for you, and works for us, too.
and International Upholding multi-skilled expertise
Europe: approx. 70%
Asie: approx. 15%
Amérique sud: approx. 10%
North Africa: approx. 5% Because talent knows no borders, our manufacturing bases span the globe, encompassing an incredible wealth of expertise and know-how that we strive to nurture through our partnerships, and showcase through our collections.
and Transparency Rolling traceability out across our supply chains.
Shoemaking is an exhaustive process that requires an average of 150 different steps - and a huge number of qualified professionals with proven expertise in their field. Today, we aspire to draw up an in-depth casting call of each and every one of the companies that contribute to the Minelli story, each with their own unique role and place.
Our in-house style, procurement, and quality teams work directly with our Level 1 factories: partners who hand-assemble the many parts that go into a pair of Minelli shoes, drawing on their expert skills to do so.
To date, our Level 1 factories are 100% traceable.
These Level 1 partners work directly with Level 2 factories that supply them with raw materials (such as leather) and various components (soles, uppers, heels, laces, reinforcements, embellishments). In order to gain as much transparency as possible with respect to our supply chain, we’re continuing our work to identify Level 2 factories such as the tanneries that process our leather.
70% of the products in our Women’s Spring/Summer 2021 collection come from identified tanneries. Our goal is to have 100% of these tanneries identified by the end of August 2022.
and integrity Ensuring environmental and human rights are complied with in the making of our products.
Identifying our partners is one thing. Ensuring they comply with environmental and human rights in making our products is another.
Right from the very start of our partnership, all our suppliers undertake to comply with a code of conduct that outlines our high standards and requirements in working and environmental rights. Minelli has also been a member of the ICS (Initiative for Compliance and Sustainability) since 2017.
A cross-sector initiative that aims to improve working conditions within multinational supply chains and offers a social benchmarking tool we use to carry out our audits.
Conducted by external firms, these audits and inspections check working conditions at our production sites (working hours, days of rest, infrastructure safety and security, lack of forced labour, etc.) in compliance with the framework set out by international norms and standards, and local laws and legislation in force in manufacturing countries. Following their audit, factories receive a corrective action plan, with our teams ensuring the latter is implemented and complied with.
67% of factories actively involved in the Spring/Summer 2021 collection have already been audited. Our goal is to get that figure up to 100%.
HOW ARE OUR FACTORIES RANKED (LEVEL 1, 2, OR 3) ?
and Sharing Safeguarding and elevating ancestral expertise.
Ciro, director of a men’s luxury footwear factory in Aversa, Italy
The most important thing for us is delivering top-notch quality, meaning hand-finished products you won’t find in any other country.
As well as being expert shoemakers and leather goods craftsmen, our partners are passionate professionals with complete mastery of artisanal - and often ancestral - techniques, ensuring our customers receive unparalleled quality every time.
and Sustainability Reducing our products’ environmental impact.
When it comes to making leather shoes, processing this precious, living material is the step that has the highest environmental impact on the planet due to the chemicals used and high volumes of water and energy needed. As a footwear brand specializing in leather shoes, we understand the full implications of this, and harbor a genuine desire to enact concrete change.
As a result, Minelli joined the Leather Working Group (LWG) in 2021, an international group that brings together over 1,000 leather specialists (brands, agents, tanneries) and aims to promote environmental best practices. LWG has an Environmental Audit protocol for tanneries: based on their results, tanneries are classed as either gold-, silver-, or bronze-standard.
32% of the products in our Women’s Spring/Summer 2021 collection are made from leather sourced from gold- or silver-grade tanneries.
This prompted us to launch a line featuring eco-friendlier leather that’s kinder on the planet. Our vegetable-tanned collection is much less polluting than mineral-tanned leather thanks to the natural substances used. This is our first step in our eco-responsible journey.
And while we aspire to stand with you in your day-to-day lives, we also want to do so for longer than ever before. With this ambition in mind, we draw on high-end assembly techniques such as Blake-constructed soles, which ensure premium sturdiness and guarantee you shoes built to last.
Products with longer lifecycles are products with less impact on the environment, and our sales teams are ready and waiting to help raise your awareness of our products and how to keep them looking their best for as long as possible.
and Compliance Guaranteeing you high-quality products.
The planet may be a priority, but so is our product quality. Our quality team ensures our products are compliant and continuously improved.
The planet may be a priority, but so is our product quality. Our quality team ensures our products are compliant and continuously improved. Once a shoe has been tested, approval or comments for improvement are then sent to each manufacturer. Once production is complete, our products are then also checked and controlled upon arrival at our warehouse.
Once a shoe has been tested, approval or comments for improvement are then sent to each manufacturer. Once production is complete, our products are then also checked and controlled upon arrival at our warehouse.
Over and above the standard mandatory tests, we also test color resistance for our products.
and Responsibility An ethical approach lies at the heart of the relationships we forge with our stakeholders.
Minelli has had an ethical code in place since 2018, a framework that forms the bedrock of the trust-based relationships we build with our partners: staff, stakeholders, customers, suppliers, wider society, and competitors alike.
These relationships are based on five core pillars and duties: Integrity, respect, transparency, responsibility, and performance.
All members of staff at head office have received training and have been made aware of these values with a view to ensuring they implement our ethics policy across the board and within each and every relationship with our stakeholders.
and Disability Promoting diversity and inclusivity
At Minelli, we’re firm believers in the idea of diversity and difference within our collections, giving each individual the space and freedom they need to express themselves.
This same diversity exists and is upheld within our teams, allowing the brand to reach its full potential.
We see diversity as a route to creativity, and we also believe that difference is an endless source of innovation and value.
Gender equality is an example of this,
In 2020, with Minelli having scored 78 points in the Gender Equality index. 70% of our Executive Committee members are women.
Over the coming years, our goal is to work together to incorporate disability-friendly policy into the way we do things, starting by building our staff’s awareness and encouraging them to speak out about their own experiences.
and Community Developing community projects.
Minelli works with Media Social Food and Joséphine.
Media Social Food, an association founded by Mathilde de L’Ecotais and Thierry Marx that provides free fashion and culinary photography training to unqualified young people excluded from school or in the process of retraining. The students’ social media content is produced using nothing more than smartphones. By providing a platform for people who may not yet have found their way or voice, Minelli is working to give young people an opportunity to freely, and artistically, express their thoughts and visions of its products. Minelli showcases their work to help them achieve their goals.
Created in 2006, the Joséphine association supports vulnerable women in precarious situations by offering them beauty care and well-being advice. Joséphine’s dressing room provides them with clothes, shoes, jewellery and accessories to help them regain their confidence and self-esteem so that they can achieve their personal and professional goals. More than 8,000 women have already been welcomed since the association was created. Minelli supports Joséphine by donating shoes and accessories, in the hope that these donations will be a weapon for the empowerment of each woman.
« By taking collective action, we can tackle social challenges both present and future. Minelli has been implementing its CSR policy since 2017, incorporating social and environmental concerns into everything it does. Trust, passion, and commitment spur our teams on to bring you the very best: highly desirable, responsible products that are made to last.» Armelle Griveaux, CEO.